Virtual Reality is the next big evolution of the coming age, and not only because of its giant headsets. There have been big investments done by some big brands on implementing VR technology into their operations. Virtual Reality has created a vivid experience for the user to get detached from its real world and feel the computer-generated experience to learn or understand new things. VR has been so effective that it can mock up the control over the real environment.
If we talk about HealthCare industry, it can create a tremendous effect on pharma and medical device companies. It would help us to understand new therapies more clearly and effectively. It can radically alter the perspective by providing the first-hand experience to make the patient understand a particular medical condition.
In HealthCare Industry, I don’t think that it would be difficult for them to accept this technology, as healthcare providers believe thoroughly into VR. Many hospitals of US have already started using this technology in domains like pain management, for some serious injuries, which allows them to distract from the real world and occupy their minds in virtual reality. There are possibilities that VR can be used to treat anxiety or mental disorder diseases. VR technology can be integrated with wearable devices, augmented reality and predictive analytics. In fact, HCP’s are eager to incorporate this technology in their practices and are also eager to introduce them in conferences to learn new methods of surgeries. This clear acceptance makes a channel between both patient and doctors.
Innovation has been always a challenge and asset in HealthCare Industry. Significant regulations of this industry make difficult to involve innovation in its processes. To incorporate VR into this industry, it would need a different type of storytelling in order to make it effective in their practices. This innovation can also help doctors to better understand the needs and wants of their patients. The biggest challenge would be its price, which could be costly for many of the practitioners.
In a nutshell, I think, it’s time to consider VR as a part in Pharmaceutical Industry. It is a technology which connects doctors and patients with treatment options, like no other media can. Though it is called as virtual reality there is no virtual about it, its reality.