One of the fastest growing marketing agency having a traditional ad format for their advertisers and developers approached us for developing an application for diabetic patients that provides the latest information pertaining to diabetes, also where health issues can be discussed on the same platform.
- Connect strategy
- Absence of engaging content
- Lack of digital interaction mediums
We created an application consisting rich content like blogs and articles focused on certain diabetic conditions for users, with an intent to engage them with the application by creating awareness and knowledge of the disease. This application also connects healthcare industry experts by publishing their articles and useful tips to their patients. We also incorporated online weekly chat with Medical experts where patients can ask their doubts and discuss their medical issues. Integration with social channels allowed us to give an connect advantage on YouTube and twitter for improved awareness.
- 35% Increase User Experience
- 40% Improvement in Engagement
- 25% Increase in Number of Users