The Customer
Industry: Retail
Our client is one of the leading players in manufacturing of electric vehicles. They offer a varied range of supercars to luxury cars. They believe that clean energy generation and reduced use of non-renewable resources would make the world a better place to live in.
Challenges
- Mapping service stations according to Geo-Location
- Customer connect & engagement
- Personalized
The Solution
We devised a location technology solution for the client which could connect the users and the EV charging stations. The solution consisted of mapping the charging stations around a particular city with an accuracy of 5 meters. The users had an app which allowed them to access and make payment at the service stations. It also had a section where the user can access the complimentary services at a particular station. We also provided a super admin to our client which allowed them to get real-time analytics and send promo messages to their users.
Results
- Identification and push of the right offer to the right fit customer
- Survey and deals management platform for personalized campaign planning
- Visitor tracking for improved analytics and understanding of consumer behavior