Branding the Practice of Robotic Surgery

The Customer

Industry: Lifesciences

One of the most popular hospitals in the western zone of India, specializing in urology and nephrology with a capacity of 500 beds. The client is experienced in surgeries through robotic machinery. They have the portfolio of operating on kidney-stone related problems. The client wanted to improve their awareness and showcase their success to the globe.

Challenges

  • Multilingual Information Management
  • Unsegregated & unstructured information
  • Lack of digital capabilities

Solution

We implemented a ‘Center for Information’ concept. The concept being an online information portal with freemium resources to enroll students in the medical courses. The portal consisted of rich adverts and various live surgery videos. The Study material also included videos and text on surgeries via robotic equipment. The website had an intuitive portal integrated for the teachers and students to interact with each other and attend webinars and conferences of industry professionals.

Result

  • Zero Downtime of website till date
  • 70% Increase in Traffic through Social
  • 8000+ Students Catered

More Work